Connect with existing customers and drive new interest.
I help prominent brands define and steward their brand voice across all moments of their customers’ journeys. I craft copy that builds a strong 💪🏼 connection with existing customers, drives new interest, and builds a sense of love and loyalty for brands around the world.
My copy in the wild.
Out-of-home advertising is my jam. I get a rush when my work hits the streets and draws the attention of its intended audience. Don’t tell anyone, but sometimes, I shed a tear. 🥲 It’s so beautiful!
I help brands rediscover, redefine, and amplify their voices.
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Brand Copy
I provide effective messaging that communicate a brand’s personality and value proposition to its target audience.
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Advertising Copy
I provide advertising and promotional copy while reflecting each brand’s voices and developing and implementing brand guidelines.
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Website Copy
I provide clear and engaging copy for website landing and product pages, blog entries, sales funnels, and everything in between.
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Direct Response Copy
I provide compelling copy that builds intrigue and creates opportunities for engagement with urgent calls to action.
“Elisabeth is strong all around. I needed a copywriter and she showed up as a copywriter, designer, and creative director rolled into one. Her presentations are high-end lookbooks, and she’s a master of website and ad copy. Working with her has been an inspiration.”
— Blaire Bercy, VP of Creative @ Golin LA
Examples of my work.
In my role as Senior Copywriter in the Corporate Marketing department at Cart.com, my favorite task was coming up with our out-of-home ad copy for a campaign we called Dearest. 💕 These corporate love letters, which were plastered around each brand’s home city and sent to brands directly, were intended to grab the attention of potential clients and lead them to Cart.com’s website. And boy did they ever! Soon after each brand received its Dearest love letter, my team was able to track its visit to our website and eventual contact with our sales team.
When pitching MOVADO, it was important for me to create fully designed ads and web pages instead of only the copy required. Why? I wanted to set the mood. I chose images that spoke to the personality of each timepiece ⏱ and built my web and print ad copy around that vibe. The result was a series of ads and web pages that spoke to new and existing customers, upheld the brand’s legacy and showcased the versatility of its collections.
